Executive Leadership Team
Lawrence P. Kraska, CEO
Larry Kraska is a proven senior healthcare leader with over three decades of executive healthcare experience focusing on long-term strategic planning, accelerating company growth, mergers and acquisitions, expanding talent recruitment and providing an exceptional patient experience. Prior to joining Water’s Edge Dermatology, Larry served as CEO of several leading healthcare companies, including Caring Brands International / Interim Healthcare, MESA Medical Group, and Club Staffing. Larry’s leadership approach is based on delivering the highest quality patient care and an exceptional patient experience.
Kirk A. Sayler, CFO
With more than two decades of progressive experience in the healthcare arena, Kirk Sayler is a proven expert in organizational strategy, financial analysis, reporting and mergers and acquisitions. Prior to joining Water’s Edge Dermatology, Kirk served as Senior Vice President of Finance, Accounting and Revenue Cycle Management for Sage Dental. He has also held senior finance roles at Altegra, Cigna, Citrix and Univita Health.
Mark Sechrist, MHA, COO
Mark has more than 30 years of senior healthcare operations experience. His experiences include nine years of hospital operations experience having responsibility for all the ambulatory care services for a 400 bed teaching hospital now affiliated with Indiana University Health. For the next twenty years, Mark had regional responsibilities for the operations and strategy development for multiple state ambulatory programs including dialysis, physician practices, as well as 10 years in the ambulatory surgery center/surgical hospital segment.
Kathryn Rooks, MBA, Director of Marketing
Kathryn brings almost two decades of experience in all aspects of marketing, including strategic planning and execution, digital marketing, communications, public relations and patient experience to her role at Water’s Edge Dermatology. She has served as Marketing Director (U.S. and Canada) for HearUSA and Director of Brand Development and Strategy for Cancer Treatment Centers of America.
Kimberly Van Keuren, MBA, Director of Cosmetic Services
Kimberly leads the cosmetics group, training and coordinating cosmetic, aesthetic and plastic surgery services across all of Water’s Edge Dermatology offices. Before joining Water’s Edge Dermatology, Kimberly was Director of Spa and Recreational Services at Trump National Golf Club in Jupiter, FL, Director of Spa and Recreation Services at the Ritz-Carlton Golf Club in Jupiter, FL, and co-owner of the Nail Place Spa and Salon, also located in Jupiter, FL.